SEM(Search Engine Marketing) is one of the part of digital marketing which simply means a way by which companies can show case their brands or services through paid advertising. One can give advertisement on Yahoo, Google, and Bing through Yahoo advertising, Google Ad Words and Bing Ads respectively. Some of the most common terms that are applicable for SEM are PPC (Pay per Click), CPC (Cost per Click), CPM (Cost per Million impressions), paid advertisements etc.
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